BADD 2017 - Breakout Session : Delivering Better Business Value

User Experience (UX) Design

As more and more companies are building software, rather than buying it off the shelf, it becomes increasingly important to develop “lean software”. This means only deliver functionality that users will actually use!

A user-centered design is focused on who users are, how they think, and what they’re trying to do.  Today’s session will focus on how user-centered design techniques can enhance your BA skills set.  Focusing on the actual user increases value delivered, faster solutions, and greater productivity.


We'll discuss:

arrow.png    Why do we care about users?
arrow.png       Introduce User Experience (UX)

arrow.png       UX methodologies and deliverables - different questions get different answers

         indent1.png User research and its benefits

         indent1.png  Know the issues, challenges, and opportunities UX research provides

         indent1.png  Differences between BA and UX questions

         indent1.png  Drive out the user WHY in addition to the business WHAT and the HOW

arrow.png     UX design drives scope

         indent1.png  Information architecture

         indent1.png  User task analysis

         indent1.png  Lane change exercise

arrow.png      Prototyping - evolution from drawings to front end design

arrow.png      Execution

arrow.png      Understand what the users value through moderated usability testing

What Attendees Will Learn:

arrow.png     User Centered Design

arrow.png     Prototyping - Continuous Feedback

arrow.png     Usability Testing

arrow.png     User Research and Personas

arrow.png     Differences between BA and UX

arrow.png     Information Architecture

Andrew Walling     
Andrew Walling has over 13 years of business analysis experience and is currently a Senior Business Analyst for Principal Financial Group. His first job was Assistant Business Analyst for a waterfall software company, but he has worked his way to serving as Program BA/Product Owner on a SAFe program at Principal Financial Group. Andrew started volunteering with Central Iowa Chapter IIBA® assisting with monthly meetings prior to serving as Director of Programs and was President. He is a graduate of Iowa State University with a Bachelor of Science in Management Information Systems. As a presenter, Andrew is known for his in-depth and engaging sessions, using his gregarious approach to drive understanding and audience participation.